Those asking if it鈥檚, 鈥楻os茅 o鈥檆lock yet?鈥� might be pleased to know that the Victoria International Wine Festival is launching a new summer event named Roses and Ros茅 on July 27 at the Parkside Hotel and Spa.

鈥淲e wanted to create a summer event that plays on the connection between roses and the story of wine,鈥� said David Bain, director. 鈥淭he event transpires a scene of elegance while creating a story for each guest. Think of smelling a flower and finding those same notes in a wine.鈥�

Guests will enjoy a gala-style tasting format that encourages leisurely exploration of diverse Ros茅 varieties, set to the sounds of live classical guitar performances. The Victoria International Wine Festival鈥檚 sommelier team will partner with Brown鈥檚 the Florist to showcase the unique pairing between flowers and wines.

鈥淓very guest will receive a rose and an experience that will help them understand the story of one of the world鈥檚 oldest wine varieties, Ros茅,鈥� said Bain.

Brown鈥檚 notably boasts one of the youngest and Canada鈥檚 only International Master Florists on the team, Katherine Olmstead.

Attendees are encouraged to dress in pink to add to the ambiance.

In an email, Bain said that the wine industry faces challenges due to extreme weather and a need for more engagement from the next generation of wine consumers.

鈥淲e aim to address these issues through storytelling, partnerships with the media, and by creating a community where everyone can develop a deeper understanding of the unique features of the world鈥檚 oldest drink,鈥� he said.

The all-inclusive tickets, said to be extremely limited, go on sale May 10 at 9 a.m. at . The event runs July 27 from 7-9:30 p.m. in the hotel鈥檚 urban ballroom.