More Greater Victoria residents are reaching out for help to access food as the rising cost of living continues to put people under pressure.

New figures from Statistics Canada in August revealed more than four out of 10 British Columbians are concerned about covering their expenses.

The survey, which took place between April 19 to June 3, also found that just over four in 10 Canadians in the lowest 20 per cent of the income scale would be 'somewhat or very likely' to obtain food or meals from community organizations in the next six months.

And nowhere is that more apparent than at the Mustard Seed鈥檚 food bank, located in the heart of Downtown Victoria.

鈥淒efinitely, we're already seeing an increase in the number of people coming here,鈥� said Janice James, Mustard Seed鈥檚 manager of community relations and sponsorship. 鈥淲e are definitely seeing an increase in middle and lower income people, who we call 'the hidden hungry'. Those are people that have a job, they pay their bills, they pay their rent, they pay their hydro, they have a car, but when it comes to food, they just can't quite make ends meet. It's tight.鈥�

James highlights the cost of accommodation as one of the leading factors for financial struggles in Greater Victoria.

鈥淚f you can't pay your rent, you are on the street,鈥� she said. 鈥淲e've also got people living out of their vehicles that come here.鈥�

According to James, the food bank has seen a 'significant' rise in the number of people needing help compared to August 2023.

鈥淥ne in three of our clientele are children,鈥� said James, explaining that the organization鈥檚 Fair Start program recently helped 600 families with back-to-school supplies. 鈥淧arents can't even afford to put their kids back into school."

Open to anyone in the community that feels they need help, the food bank also provides toiletries, clothes, shoes and toys, as well as serving up hundreds of lunches each week to visitors at their centre on Queen Avenue.

鈥淚t's not unusual to see up to 200 people coming here during the day,鈥� said James. 鈥淎nyone can come and have a lunch meal. I've had people come up to me that work in this vicinity and ask if they have to be homeless to come and have a meal. I think that's how tight it is for some people.鈥�

When they do come forward, individuals and families will find no judgment at Mustard Seed, instead volunteers will ask simple questions about how many people are in the household and what cooking facilities they have access to.

鈥淲e're very non-judgmental,鈥� said James, acknowledging there is a stigma around needing help from a food bank. 鈥淵ou have to be. You don't know what brought people to that circumstance in their life.鈥�

With prior experience managing a regional victim services program, James thought she had seen and heard it all, but her work on the front line at Mustard Seed has opened her eyes to a new reality.

鈥淒eath, disaster and crisis were part of my daily job,鈥� said James. 鈥淭his is a different kind of crisis, this is something that hasn't been inflicted on people necessarily. It's a very different feeling, seeing people that have a hard time coming forward sometimes.鈥�

鈥淚n an ideal world, I wouldn't have a job,鈥� she continued. "But the reality is, that's likely never going to happen, because the cost of everything is increasing - rent, gas, food 鈥� it鈥檚 expensive out there.鈥�

About how people can help the food bank, James says donations of non-perishable food are always welcome, but ultimately, 'cash is king'.

鈥淥ur buying power is such that for every dollar we get donated, we can buy $2 worth of food,鈥� said James.

For more information about the food bank, visit Mustard Seed's website:.