Does the Penticton Vees new logo look familiar? The BCHL鈥檚 Langley Rivermen seem to think so.

The Rivermen鈥檚 social media team took to Twitter on Friday morning, Aug. 26, responding to the Vees鈥� unveiling of a new logo and colour scheme for the 2022-2023 season.

Penticton鈥檚 new look is described as a redesign of a blue and white maple leaf, prompting Langley鈥檚 team to point out the resemblance to the Toronto Maple Leafs鈥� iconic look.

馃榿

鈥� Langley Rivermen (@LangleyRivermen)

Friday鈥檚 unveiling marked the first time in 18 years Penticton had changed its logo. The team had a branding overhaul in 2004 when the team name shifted from the Panthers to the Vees.

鈥淚 wanted to create a logo that was a blend of 1950s era hockey and the most recent Vees鈥� logo,鈥� said graphic designer Luke Fraser. 鈥淢y main goal was to go back in time and give the Vees a timeless and classic look.鈥�

The Vees鈥� social media team, meanwhile, fired back at the Rivermen with a picture of their newly-acquired Fred Page Cup championship.

Langley鈥檚 team weren鈥檛 the only ones who thought the Vees鈥� new logo looked familiar.

Penticton will start its championship defence on Sept. 23 when they host the Trail Smoke Eaters at the South Okanagan Events Centre.

鈥淲e are excited about moving forward with a new look,鈥� said Fred Harbinson, the Vees鈥� head coach, general manager, and president. 鈥淐hange from what you are used to is never easy, but we feel this logo will create a fresh and exciting look for our players and fans.鈥�