- Story and photography by Lia Crowe
Story courtesy of , a Black Press Media publication
Like Boulevard Magazine on and follow them on
Originally from South Africa, Ruben has lived many places, including the Arabian Gulf and the UK. But for the past four and a half years, Ruben and his family have called Shawnigan Lake home.
鈥淚 try to have the proper Canadian life; we live in a log home with a fire. I love that there is an outdoor lifestyle every season here,鈥� he says.
There are two things that fire Ruben up about the work he does at .
鈥淚t鈥檚 the people I work with 鈥� my colleagues and the clientele 鈥� and the product. I grew up with it and I love it. For me if you love something then it鈥檚 not really a job. I go to work happy and I leave work happy.鈥�
Outside of work, Ruben is passionate about good food and family.
鈥淚t鈥檚 about just taking time, eating or cooking good food and spending time with the family. I don鈥檛 own a television; I would rather sit in front of the fire with my wife and a glass of wine.鈥�
Asked what car has the 鈥渂est style,鈥� Ruben doesn鈥檛 hesitate with his answer: the Aston Martin DB5.
鈥淚t鈥檚 the lines 鈥� those were the days when things were designed for the way they looked more then just for the purpose.鈥�
When it comes to good personal style, Ruben says it鈥檚 about 鈥渢he fabrics, the texture 鈥� a well-tailored suit, jacket or dress. Anything that鈥檚 well made on somebody who knows how to wear it, which means somebody who takes care. Whether it鈥檚 clothing or food. You can see when love has gone into the preparation.鈥�
Clothes/Grooming
Uniform: Tailored suits for the weekdays and chinos on weekends.
Favourite denim, brand and cut: Gap1969 range 鈥� straight cut, dark wash.
Current go-to clothing Item: POLO rugby top.
Best new purchase: (green).
Day bag: l.
Accessory you spend the most money on: Watch: .
Favourite work tool:鈥淢y iPhone!鈥�
Sunglasses: Oakley 4 Squared.
Scent: Hugo Boss.
Favourite skincare products: Clarins Men.
Style Inspiration/Life
Favourite artist:
Favourite film you love for its style: Miami Vice, directed by Michael Mann.
Favourite coffee table book: ICON The Land Rover Story.
Favourite local restaurant: 鈥� 鈥� great food!鈥�
Favourite cocktail/wine: Any good Merlot.
Album on current rotation: Divide by Ed Sheeran.
Favourite musician: No clear favourite, depends on mood and setting.
Favourite city to visit: London and Venice.
Favourite app: BBC news.
Hotel: S.
Favourite place in the whole world: 鈥淎nywhere, as long as it is with my wife and son.鈥�
