A new 鈥渁rtist intensive accelerator鈥� program launched by Music BC aims to help new and emerging recording artists build a sustainable career in the music industry, both at home and away.

The was launched Monday (April 11) by the organization, which is described as 鈥渢he voice of British Columbia鈥檚 music industry,鈥� with a three-year funding commitment of $600,000 from the provincial government.

Applications from B.C.-based musicians are welcomed until May 15 on . Fifteen participants will be picked for the first round of ARC from July to September, involving multi-day clinics and retreats along with a concert for fans and music-industry reps.

The program will expand opportunities for people who want to work in B.C.鈥檚 music industry, insisted Melanie Mark, Minister of Tourism, Arts, Culture and Sport.

鈥淎s we emerge out of the pandemic, our government recognizes that increasing skill training programs opens doors to success and greatly benefits B.C. musicians,鈥� Mark stated.

B.C. is 鈥渂ubbling鈥� with musical talent that exceeds the level of infrastructure and industry available, according to Music BC executive director Lindsay MacPherson.

鈥淭his investment in training will empower artists and provide them with the tools to write and own their destiny and ultimately, build revenue-sustainable, self-sufficient careers.鈥�

A decade ago, , which gave them $100,000 and an education in recording hit pop-rock songs worthy of Juno Awards. At the time, guitarist Drew McTaggart was a marketing and advertising consultant at Surrey Leader, and his wife, singer Danielle McTaggart, was a public relations manager at a Cactus Club restaurant in South Surrey.

鈥淭he music industry can be overwhelming and extremely intimidating for artists who want to launch their creative project,鈥� the McTaggarts stated Monday in a news release from Music BC, a not-for-profit association.

鈥淭hese programs are essential in offering a hub for education, collaboration and networking to develop and propel an artist鈥檚 music career forward.鈥�

This month Dear Rouge released .

鈥淭he last few years have changed me and Drew as people forever,鈥� . 鈥淪pirit captured the sound of this change and rebirth into the people we are now. Excited for what this chapter holds for us and for you, our fan family. Spirit is out now and yours forever. xo鈥�

tom.zillich@surreynowleader.com
Like us on Follow us on and follow Tom on