Looking for or creating work is full-time work itself.

Online tools and digital technology give job hunters, career changers and entrepreneurs ways of implementing effective personal marketing strategies that were unavailable only a few years ago.

Even those in the 鈥榙igital native鈥� generation, however, can be overwhelmed by the growing expectation to incorporate these online tools and marketing strategies with more traditional job hunting methods.

Personal Branding is a process that integrates motivation, personal development and personal marketing to empower people of all ages to find or create work they love.

A Personal Branding Basics Workshop can help you get your 21st century personal marketing strategy on track.

鈥淚n this workshop, we鈥檒l focus on the marketing aspect of the personal branding process, learning how to integrate free and low-cost online tools with the more traditional job-search tools most people are familiar with,鈥� explains Beth Campbell Duke, owner of CampbellDuke Personal Branding.

鈥淲hile resum茅s and cover letters are still a critical part of the personal marketing toolbox, they鈥檙e no longer sufficient. In this workshop, we鈥檒l look at using WordPress, LinkedIn and Facebook as personal marketing tools.

"We鈥檒l also cover business card basics, current marketing ideas as well as networking skills. This is a great opportunity to tweak your current personal marketing plans, or to get yourself started in looking for work on the right foot.

CampbellDuke Personal Branding is offering this 2.5-hour workshop in the Comox Valley on two separate occasions over the summer. Workshops are being run July 14 and Aug. 11.

More information can be found on Campbell Duke鈥檚 website at http://CampbellDuke.com/event-registration or by calling 250-650-1527.

鈥� CampbellDuke Personal Branding