As part of its 29th anniversary celebration, Quality Foods announced Tuesday that its unique phone app is now available for a free download on the App Store.
The Quality Foods app allows customers to activate any of several special offers on their iPhone, iPod Touch or iPad, and receive the special deal instantly at the checkout of any Quality Foods store.
"This is a first for the food industry in Canada, or anywhere as far as we know," says QF director of operations Ken Schley. "What’s unique about the QF app is that it seamlessly communicates special deals from the customer’s smart phone directly to the checkout. Each customer’s selected offers are unique to their Q-Card number. No other retailer has done that."
Schley says the app is quick and easy to install on the App Store and it works with all versions of the iPhone. For now, a web-based mobile version for Blackberry, Android and other smart phones is available on the Qualityfoods.com website.
"We hope to add the QF App to the Blackberry App World in the next few months."
"So far we are finding that the No. 1 use for the QF App is checking each day’s Appy Hour special," remarks Schley. "Once shoppers are there, they discover some of the amazing special deals they can activate, and begin to use the app more often."
"With the offers changing frequently, people can save a lot of money on items they purchase every day, and then watch their Q-Points balance grow. Other features will be added as we go."
This is the latest in several grocery industry firsts for the QF group. They pioneered their own loyalty rewards program with the Q-Card in 1990, online shopping in 1997 and then in 2004, came on the scene with My Daily Special where customers could select non-advertised items and receive special pricing at the checkout.
— Quality Foods