You call us Used. Now we do, too!

A Canadian-owned and based company should be strategic about how it presents itself, which is what has driven the vision behind the refreshed brand of (formerly ).

The new is a natural evolution for the company. While the focus will continue to be on communities and neighbours reducing waste and saving money, the new single name will resonate across the country. The move streamlines 鈥檚 marketing efforts and communications with communities. The brand has gone from 84 distinct URLs to one. Not only is easier to say, it鈥檚 also easier to spell, something that is critical in the online world.

鈥� on the surface seems like we鈥檝e only trimmed 11 characters, but it creates opportunities, scalability, and a more recognizable name for Canadians,鈥� says Lacey Sheardown, acting president and director of marketing for . 鈥淲hile our outward branding has been since 2008, even our staff have shortened the name to Used on a day-to-day basis!鈥�

is Canada鈥檚 largest Canadian-owned online classifieds company and is part of Black Press Community News Media. The organization is headquartered in Victoria, BC, a city that is rich in both technology companies and entrepreneurs. This home base provides the perfect location for this Canadian-focused technology company to both learn from their peers and explore leading-edge innovation. As an end goal, helps its users save their money by both selling and buying used items, so that they can make their income stretch further. With more than two million unique visitors and 55 million pageviews per month, the family-friendly site is free from adult content, making it a safe place for brands to reach Canadians at a hyper-local level.

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