Garf Baxandall Ford Sales is among an elite group of Ford and Lincoln dealerships to be recognized with the 2010 President’s Award by Ford Motor Company of Canada.
The President’s Award, Ford of Canada’s highest dealership honour, is presented annually to those dealerships who demonstrate outstanding achievement in sales and customer satisfaction.
For 2010, Ford of Canada is recognizing Ford and Lincoln dealers across the country for providing a superior customer experience in sales, service and overall dealership experience.
“Earning the President’s Award signifies our entire staff’s dedication to delivering superior customer satisfaction day in and day out,” says Garf Baxandall, dealer principal at Garf Baxandall Ford Sales. “I couldn’t be more proud to receive this recognition, especially since it comes from the people we value most — our customers. They’re the reason we are able to accept this award.”
Ford of Canada introduced the award in 2000. Dealers become eligible through excellence in dealership operations and exceptional customer feedback through survey responses related to their sales and service satisfaction and overall dealership experience.
“For the first time in more than 50 years, Ford of Canada was the best-selling manufacturer in the industry in 2010 — we acknowledge that our dealers and the superior quality of service they deliver to our customers were instrumental in achieving this recognition," says Al McCormick, Canadian vice-president of Ford's customer service division. "Canadian consumers know they can find world-class quality, leading technology, safe, fuel-efficient vehicles and exceptional customer service and satisfaction at their local Ford dealership.
"The President’s Award is a testament of our gratitude to those dealers who are committed and excel in delivering the highest quality of service.”
— Ford Motor Company of Canada