With two busy stores in Victoria, Cascadia Liquor opened its largest store yet at the new Thrifty Foods Shopping Centre at Crown Isle on Wednesday.

Cascadia Liquor is known for its selection and range of hard-to-find products, including locally-produced beverages, while offering competitive pricing. By choosing a team that is customer-focused, it offers a new shopping experience for every guest coming into the store.

Courtenay resident Jeff Lucas brings his background in the hospitality and liquor industry to head up the store. He has assembled 20 of the best customer service staff the Comox Valley has to offer.

鈥淭he response to the news that we are opening has been overwhelming, from the people keen to join our team, to others expressing their excitement about Cascadia鈥檚 unique product mix coming to Courtenay," president/CEO Don Calveley said. "Hands down, we will have the largest selection of beverages, great pricing and the best service the Comox Valley has ever seen.鈥�

Cascadia Liquor is owned and operated by the Truffles Group, which has been in business in Victoria more than 20 years. Sister companies include Truffles Catering, Canoe Brewpub and Victoria Butterfly Gardens.